About the St. Helena Chamber of Commerce

The St. Helena Chamber of Commerce is a membership-based association organized to enhance the local economy and the St. Helena brand for the direct and indirect benefit of its members and the community.

Here is our commitment:

• Strengthen the local economy
• Promote St. Helena as a destination
• Represent & support the interests of local business
• Promote the benefits of business in the community
• Enhance our City’s small town charm

Recent Chamber Accomplishments -Updated 9/20/20

The business community is the HEART of the Chamber.

Recent Accomplishments & Upcoming Projects:

• The Chamber has led most business communication efforts during the COVID-19 pandemic. Working closely with county, city and other important organizations, to provide safe and cohesive messaging to our businesses.

• Implemented weekly ZOOM meeting with city & local businesses to streamline communication.
• Downtown Business Bingo. Launching in 2020. This is a shopping/dining incentive program that will highlight Downtown.
• Raised nearly 30K for the St. Helena Gift Card Challenge for area businesses to support and help provide income for businesses when they were forced to close do to Covid-19. No fees were assessed/requested for this program and all profits were given to the businesses accordingly.
Launched 5 workshops for businesses during the pandemic. For example: How to market your business during Covid-19 & How to build e-commerce and get your business online.
• Launched the Recovery Response Resource Center for area business to use as a resource during Covid-19.
• Provided Covid-19 Safety Signs & direction to ALL area businesses not just Chamber members. This included, door signs, floor decals, client directional systems and much more.
• Banner installed across Main Street. Thank you to the City for this effort.
Rent Business advocation. Pushed for advancement in working with landlords to make sure they are working with their tenants during such a difficult time on high rents, being an advocate for area businesses and the importance of working with their tenants to keep area businesses thriving now and in the future.
• Chamber worked closely with the city regarding recent loan opportunities for area businesses. We’ve been a huge advocate and working with the city on encroachment permits for businesses and restaurants who are struggling to navigate during this difficult time of Covid-19.
• Launched LIVE CHAT to help navigate questions during Covid-19 on Sthelena.com.
• Launched multiple videos to ensure safety regarding Covid-19. One focused on the importance of wearing masks, the other was to help ease stress amongst businesses during such a difficult time.
• Completed radio advertising spots to ensure safe mask wearing regarding Covid-19 in Napa Valley.
• Launched #SthelenaStrongerTogether movement to relay community stories of importance.
• Donated $2100 for scholarships to Graduating St. Helena High School Seniors.
• Launched shop local campaign #94574 to help promote supporting local businesses.
• Continues to operate the welcome center on Main Street that sees over 30K visitors a year.

Upcoming Projects:

• Working on Jingle All the Way 2020. More details to come.
Hunt Street Outdoor recreational dining area in partnership with the City of St. Helena.
• Little Book of Big Experiences
Celebrate Community Awards 2020 & 2021
Chamber Membership Growth
• St. Helena Newsletter
• IG Takeovers & social media growth

Continuous Marketing Efforts: 

• September 15th, the Chamber launched a $75,000 marketing campaign in partnership with Calistoga and Yountville to promote Up Valley, Napa Valley. The goal is to increase traffic to the area.
• We have strategic digital advertising campaigns “Be St. Helena” that run and target specific demographics using marketing dollars to promote St. Helena.
• In partnership with a well-versed PR & Marketing firm under the Chamber’s direction, we have seen coverage in a national scale and working towards international.
Shot 12 marketing videos to use in the 2020/2021 fiscal year advertising campaigns.
Marketing coverage that includes television spots, magazine, digital and print articles.
Hosted multiple journalists and influencers year round for strategic coverage.
• See our marketing coverage book here.
Social Media growth on all platforms.
• Partner with local businesses for large destination marketing events, such as the Drive-In Movie Theatre.
• Launched our new Inspiration Guide with custom itineraries on Sthelena.com for tourists to help them plan their next road trip to St. Helena https://www.sthelena.com/category/itineraries/ 
• Launched wine passport Little Book of Big Experiences.

Our Team

President and CEO- Amy Carabba-Salazar  amy@sthelena.com

Vice President & Chief Strategy Officer – Joaquin Razo  joaquin@sthelena.com

Welcome Center & Membership Services Coordinator – Alexandra Dale   alexandra@sthelena.com

Finance: Jeannie Kerr Jeannie@sthelena.com


Public Relations & Marketing: The Abbi Agency haley@theabbiagency.com

Social Media: Good Things Done Right allison@goodthingsdoneright.social