Introducing Vino del Pranzo from Clif Family Winery – Adventure Boldly, Sip Lightly

From beach days to trailhead picnics or impromptu park gatherings, the crisp, refreshing flavors and lower alcohol content make our Vino del Pranzo wines the perfect sidekick for wherever the day takes you.

Meaning “lunch wine” in Italian, these bottles capture the effortless joy of a long ride and a leisurely meal; a delicious glass and even better company.

Created by Gary Erickson and Kit Crawford, the co-creators of Clif Bar, these wines were inspired by their own Italian cycling adventures, where long, scenic rides led to delicious meals-and yes, refreshing, lower alcohol wines.

Great adventures deserve great wine, even when that means keeping it light, bright, and always sip-worthy.